Flourish like Meesho: Best Reseller Mobile App Business Model in 2022!
E-commerce applications offer the most advanced ways for businesses to help customers buy the products and avail of services of their choice from anywhere. Especially after the pandemic, entrepreneurs are focusing on e-Commerce platforms to grow their businesses and flourish.
While the traditional e-commerce platforms are left far behind, the most recent upgrade is for the Meesho which not only benefits the business but also offers opportunities for individuals and small businesses by offering to resell!
The reseller mobile applications like Meesho are developed on this business model and have immense popularity, as it has a different USP. If you are looking forward to entering into the lucrative business world and avail the best mobile app development services in Dubai, we can help you with the same.
Let us talk about the business model of Meesho, the best reselling platform, what specifications it offers and how people make money via the app. Let’s dig deeper!
What is a Meesho App?
Meesho is a popular reseller mobile application created with a social cause that helps generate amazing opportunities for people to earn and generate income. Whether you are a housewife or a small business owner, you can begin with anything of your own on Messho and become an entrepreneur.
In the starting, the Meesho application began with a few categories only, but later extended its presence with the best features and grew incredibly. Soon after the situation, the app got amazing benefits, business, traffic, and increased users.
Market Stats of Meesho App
In today’s time, the Meesho app has around 1 crore of resellers and continues to achieve milestones while achieving success. With multiple sources of funding like Sequoia, RPS venture, Facebook, and others, Messho crossed around $215.2 million in revenue and achieved growth.
- Meesho has a global rank of 979 and a country rank of 62. When you talk about the category rank, it is at the number one position.
- 2020 was a big year for Meesho, and it generated $42 million and raised $300 million of revenue.
- From India, Meesho receives around 98.64% core audience every year.
- Core social media platforms and networks that are performing well and offer a helping hand for Meesho for bringing more traffic include YouTube, WhatsApp, Facebook, and Instagram.
Business Model of Meesho: Understanding the basics!
Well, the business model of Meesho is similar to other eCommerce applications, and it has been assisting people in making money in different ways possible. Let us quickly go through the business models of Meesho, the best reseller mobile app.
1. Direct to customer Business Model (D2C)
Meesho offers the best quality products to the customers at competitive prices as they can buy directly from the manufacturer, wholesalers, and retailers. There is no middle man involved, so the commission part is eliminated. D2C is a popular business model, offering customers products at the best prices ever.
2. Business to Business (B2B)
As Meesho offer products at the most affordable prices, you can find customers buying the products on the app and setting up their own business. It is another popular model that helps even housewives and other people have a robust presence.
3. Business to Customers (B2C)
Directly selling the goods or products to the customers is another popular business model that Meesho offers.
Revenue and Monetization Strategy of Meesho
1. Commission
Meesho charges a commission from sellers, and that’s its earning source.
Meesho charges a commission from the sellers, and it is one of the most effective revenue models it has. When the reseller sells an item with the Meesho platform, there is a commission of around 10–20%.
2. Making Products Featured
Meesho charges an extra amount from the seller who wants their products to be on the top of the list. Whenever a user visits the platform and searches for a product, they will find it on the top, and it is an additional revenue-making stream for their application.
3. Selling Data
Meesho sells data that ensures there is no violation of policies, and they do not disclose your privacy. It sells data and does not violate any of your privacy concerns.
4. Logistics
Meesho uses logistic technologies to enhance its revenue.
Develop an app like Meesho to thrive your business!
Meesho is an amazing e-commerce platform that continues to enhance its relationship with potential resellers and customers. And if you are looking for the best Mobile App Development Services in Dubai, ToXSL is the right platform that helps deliver result-oriented and quality-driven mobility services. Get a quote now!
